PPC Strategy

Stop Wasting Money on Google Ads

Are you getting clicks but no calls? You might be making these 3 critical mistakes that drain your budget.

Google Ads Waste

Google Ads is powerful. It can bring you a customer in 5 minutes. But for many business owners in Farrukhabad, it's just a machine that eats money. Why? Because setup matters.

Mistake 1: Using "Smart Campaigns"

Google encourages you to use "Smart Mode" because it's easy. But it gives you ZERO control. You end up paying for irrelevant clicks (like people searching for "free photos" instead of your service). Always use Expert Mode for granular control.

Mistake 2: Poor Keyword Match Types

If you bid on the keyword Broad Match "Shoes", your ad might show up for "shoe repair," "shoe polish," or "free shoes." You pay for those clicks, but those people aren't buying. Use Exact Match (e.g., [Buy Nike Shoes Farrukhabad]) to target people ready to buy.

Mistake 3: Sending Traffic to Home Page

Never send ad traffic to your homepage. If someone clicks an ad for "Wedding Photography," send them to a dedicated page about Wedding Photography, not a generic page about your studio. Relevance increases conversion!

Feeling overwhelmed? A poorly managed campaign can cost you thousands. Let us audit your account. Our Google Ads Experts can optimize your ROI.

Get a Free Campaign Audit

Stop guessing. Let us look at your account and tell you exactly where you're wasting money.

Fix My Ads

Frequently Asked Questions

What is the minimum budget for Google Ads?

You can start with as little as ₹500 per day. The beauty of Google Ads is you only pay when someone clicks your ad.

Google Ads vs Facebook Ads: Which is better?

For immediate sales (e.g., "Plumber near me"), Google Ads is better. for brand awareness (e.g., "New Saree Collection"), Facebook/Instagram is better.

Can I manage ads myself?

Yes, but without expertise, it's easy to waste money on wrong keywords. Professional management usually saves you money in the long run by improving ROI.

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